Tanya Shearon

Content Strategist at Acoustic

A photo of Tanya Shearon

John is a storyteller, a master craftsman of words, editor, innovator, and shaper of team standards and culture. As his colleague, lead, and information architect for over 15 years at IBM and Acoustic, I know firsthand that John is not satisfied with just meeting requirements that follow conventional content design standards. He wants to bring so much more to the table. He has a deep desire to evolve content standards, inspire other writers around him to recognize the craft behind writing, and a passion for building the perfect tone for any solution.

Over the past few years, John and I have embarked on a new path of discovery and content strategy. We dreamed about what our content could become by applying a storytelling approach to our content. We started with a simple conversation about the possibilities of what we could create, rather than just letting existing patterns box in our creativity. Then we moved on to playing with tone, modernizing our text, prototyping ideas, creating inspirational and educational storytelling sessions, and designing workshops. Our vision was to connect to our readers, support them, and use the same conversational tone that we had with each other within the articles we created.

John has a natural talent for making the complex feel simple with the words and videos he creates. He builds a rhythm with his words that makes you feel like he is talking to you across a table while drinking a cup of coffee. I deeply believe that John is the secret to creating content that feels simple, enjoyable, and conversational.